
Learn the crucial ins and outs of the world’s largestmarketThe U.S government market represents the largest singlemarket—anywhere. Government contract tracking firm Onviaestimates that government business—federal, state, local, andeducation—represents better than 40 percent of thenation’s GDP. While anyone can play in this market, onlythose with the right preparation can win.Selling to the Governm...
Hardcover: 256 pages
Publisher: Wiley; 1 edition (December 21, 2010)
Language: English
ISBN-10: 9780470881330
ISBN-13: 978-0470881330
ASIN: 047088133X
Product Dimensions: 6.4 x 0.9 x 9.3 inches
Amazon Rank: 309883
Format: PDF ePub fb2 djvu ebook
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This book is not about making getting rich quick. This book is about doing what it takes to win government contracts and being realistic with your approach to government contracting. Obtaining government contracts is not an easy process nor should ...
real-world advice forsuccessful entry into the biggest market anywhere. Get provenapproaches, strategies, tactics, and tools to make your businessstand out, build relationships, understand procedures, and winhigh-stakes contracts.• Every year thousands of companies enterthe massive U.S. Government (BtoG) marketplace, and by the end ofthe first year, most are gone and less than 10 percent make it toyear two• Author has advised hundreds ofcompanies, including Apple, Dell, CDW, Northrop Grumman, GeneralDynamics, IT, GTSI, and many small firms, on all aspects ofmarketing and selling to the governmentFrom the go/no-go decision, through company infrastructurerequirements, marketing, sales, business development, and more,this book offers the best advice from the most recognized authorityin the market.